I led the design strategy and execution for the complete rebrand of Infuse, a leading clover device software agency. The primary objective was to overhaul the company's visual identity to modernize its image and clearly reinforce its approachable and trustworthy values. I did this in three strategic phases:

1. Internal Brand Audit & Analysis: A deep dive to assess existing brand identity and key areas for growth.

2. Defining the Visuals & Voice of Infuse: Establishing new aesthetic standards and the clear, approachable tone.

3. Core Branding & Marketing Strategy: Finalizing the design system and guiding the market implementation roadmap.